000 00746nam a2200133Ia 4500
005 20260716044058.0
080 _aSerial
100 _aBoudreau, Kevin J.
245 _aUsing the crowd as an innovation partner
260 _c2013
520 _aOffers guidance on choosing the best form of crowdsourcing for a given situation. Reviews how technology is helping managers address these concerns. Identifies the four ways in which organizations can tap into crowd-powered problem solving: contests, collaboration communities, complementors and labour markets. Describes the types of challenges each approach handles best and discusses how an organisation can smoothly integrate each one into its operation.
583 _c1/28/14
_kSANDRAW
942 _cA
999 _c60030
_d60030