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Change the way you persuade

By:

Williams, Gary A

Material type: Text

TextPublication details: 2002Action note:

6/5/02 JOY_D

Summary: Notes that executives typically fall into one of five decision-making categories viz. charismatics; thinkers; skeptics; followers; and controllers. Describes each of the five decision-making styles in detail. Presents a hypothetical situation and uses it to demonstrate how a fictional protagonist should best argue her case to her CEO.

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Notes that executives typically fall into one of five decision-making categories viz. charismatics; thinkers; skeptics; followers; and controllers. Describes each of the five decision-making styles in detail. Presents a hypothetical situation and uses it to demonstrate how a fictional protagonist should best argue her case to her CEO.

6/5/02 JOY_D

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