'Experience rules' : a scenario for the hospitality and leisure industry circa 2010 envisions transformation
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TextPublication details: 2003Action note: - 11/4/03 JOYD
Notes that 'experience rules' anticipates a fundamental shift in how hospitality and leisure businesses will compete to provide customer satisfaction. Opines that the industry will focus on providing individually customized travel experiences.
11/4/03 JOYD
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