Case studies on selected export promotion methods for small and medium sized farms
Case studies on selected export promotion methods for small and medium sized farms
- GenevaCH ITC 1983
- v, 91 p.
IDS
Compiles case studies on export promotion and export marketing methods, with particular reference to activities benefiting small and medium enterprises. Gives four case studies on identifying potential exporters, three cases relating the experience of enterprises new to exporting, and cases on use of an export consultant on product adaptation and two cases on export marketing cooperation. Each case or group of cases is introduced by explanatory comments and consideration of export marketing strategies.
09.05.06 I61
IDS
Compiles case studies on export promotion and export marketing methods, with particular reference to activities benefiting small and medium enterprises. Gives four case studies on identifying potential exporters, three cases relating the experience of enterprises new to exporting, and cases on use of an export consultant on product adaptation and two cases on export marketing cooperation. Each case or group of cases is introduced by explanatory comments and consideration of export marketing strategies.
09.05.06 I61