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Case studies on selected export promotion methods for small and medium sized farms

Material type: Text

TextPublication details: ITC GenevaCH 1983Description: v, 91 pAction note:

3/7/00 M2LMGR

Summary: Compiles case studies on export promotion and export marketing methods, with particular reference to activities benefiting small and medium enterprises. Gives four case studies on identifying potential exporters, three cases relating the experience of enterprises new to exporting, and cases on use of an export consultant on product adaptation and two cases on export marketing cooperation. Each case or group of cases is introduced by explanatory comments and consideration of export marketing strategies.

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Item type	Current library	Call number	Status	Barcode
Monograph	CARICOM Documentation Centre	09.05.06 I61 (Browse shelf(Opens below))	Available	0000000009005

IDS

Compiles case studies on export promotion and export marketing methods, with particular reference to activities benefiting small and medium enterprises. Gives four case studies on identifying potential exporters, three cases relating the experience of enterprises new to exporting, and cases on use of an export consultant on product adaptation and two cases on export marketing cooperation. Each case or group of cases is introduced by explanatory comments and consideration of export marketing strategies.

3/7/00 M2LMGR

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