Measuring customer satisfaction
Gerson, Richard F.
Measuring customer satisfaction - Menlo ParkUS Crisp Pub. 1993 - [9], 112 p.
Defines customer satisfaction. Provides reasons for measuring service quality and explains how to use 7 basic quality improvement measurment tools. Also provides methodology for measuring customer satisfaction and analysing data. Addresses need to manage customer satisfaction, and supplies samples of customer satisfaction surveys.
LRC 12.04.01 G382
Measuring customer satisfaction - Menlo ParkUS Crisp Pub. 1993 - [9], 112 p.
Defines customer satisfaction. Provides reasons for measuring service quality and explains how to use 7 basic quality improvement measurment tools. Also provides methodology for measuring customer satisfaction and analysing data. Addresses need to manage customer satisfaction, and supplies samples of customer satisfaction surveys.
LRC 12.04.01 G382