Information search behaviour during business gestation.
JOHANNESSEN, Jon-Arild
Information search behaviour during business gestation. - 1994
Describes a research project to identify an information search pattern among entrepreneurs so that agencies devoted to the promotion of new business might allocate their resources more effectively. Suggests that professional advisers and public agencies should shift from passively supplying information when approached, to actively seeking information and contacting their target group.
Information search behaviour during business gestation. - 1994
Describes a research project to identify an information search pattern among entrepreneurs so that agencies devoted to the promotion of new business might allocate their resources more effectively. Suggests that professional advisers and public agencies should shift from passively supplying information when approached, to actively seeking information and contacting their target group.