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Information search behaviour during business gestation.

By:

JOHANNESSEN, Jon-Arild

Material type: Text

TextPublication details: 1994Action note:

3/7/00 M2LMGR

Summary: Describes a research project to identify an information search pattern among entrepreneurs so that agencies devoted to the promotion of new business might allocate their resources more effectively. Suggests that professional advisers and public agencies should shift from passively supplying information when approached, to actively seeking information and contacting their target group.

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Holdings
Item type	Current library	Status	Barcode
Analytic	CARICOM Documentation Centre	Available	0000000015646

Describes a research project to identify an information search pattern among entrepreneurs so that agencies devoted to the promotion of new business might allocate their resources more effectively. Suggests that professional advisers and public agencies should shift from passively supplying information when approached, to actively seeking information and contacting their target group.

3/7/00 M2LMGR

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