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Beyond customer service

Gerson, Richard F.

Beyond customer service - Rev. ed. - Menlo ParkUS Crisp Pub. 1998 - vi, 108 p.

Explains how to retain customers through employee training, good customer service, and effective communication. Provides insights into the needs and expectations of customers. Lists 25 successful customer retention programmes.

LRC 12.04.01 G3822










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