Strategy : framing business intentions.
MATHUR, Shiv Sahai
Strategy : framing business intentions. - 1986
Argues that in order to assess its ability to gain a competitive advantage, the firm also has to have the capacity to analyse systematically not only its own capabilities but also the industries in which it may be involved and the rivals it is likely to meet.
Strategy : framing business intentions. - 1986
Argues that in order to assess its ability to gain a competitive advantage, the firm also has to have the capacity to analyse systematically not only its own capabilities but also the industries in which it may be involved and the rivals it is likely to meet.