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Strategic planning isn't dead - it changed.

WILSON, Ian

Strategic planning isn't dead - it changed. - 1994

Presents the results of a survey to determine current practices and changes that have occurred over the past 5-7 years. Concludes that there is a growing emphasis on organisation and culture as critical ingredients in the execution of strategy. This change represents a recognition that the values, motivation, and behaviour of the organisation's members are critical determinants of corporate performance.










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