Product development for the service sector : lessons from market leaders
Cooper, Robert G.
Product development for the service sector : lessons from market leaders - CambridgeUS Perseus Books 1999 - vii, 278 p.
Presents a comprehensive approach to product development tailored specifically for the dynamics of service industries. Identifies the nine critical steps for achieving project success - from doing solid 'up-from' homework to ensuring a quality launch effort.
12.08.02 C7785
Product development for the service sector : lessons from market leaders - CambridgeUS Perseus Books 1999 - vii, 278 p.
Presents a comprehensive approach to product development tailored specifically for the dynamics of service industries. Identifies the nine critical steps for achieving project success - from doing solid 'up-from' homework to ensuring a quality launch effort.
12.08.02 C7785