Product development for the service sector : lessons from market leaders (Record no. 46130)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00647nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260716043400.0 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 12.08.02 C7785 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cooper, Robert G. |
| 245 ## - TITLE STATEMENT | |
| Title | Product development for the service sector : lessons from market leaders |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Perseus Books |
| Place of publication, distribution, etc. | CambridgeUS |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 278 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Presents a comprehensive approach to product development tailored specifically for the dynamics of service industries. Identifies the nine critical steps for achieving project success - from doing solid 'up-from' homework to ensuring a quality launch effort. |
| 583 ## - ACTION NOTE | |
| Time/date of action | 5/23/00 |
| Action agent | JOY_D |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monograph |
| Call number suffix | C7785 |
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