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Managing in the new economy

Magretta, Joan

Managing in the new economy - BostonUS Harvard Business School P. 1999 - xx, 278 p.

Addresses the principal issues of strategy, analysis and competition including: the effects of information technology on industrial and organizational structure; value-creation in a knowledge-based economy, and globalization. Looks at new realities of leadership and organization such as: managing in the knowledge economy; managing professionals; and the impact of new co-ordination technologies e.g. the Internet. Uses interviews with CEOs to demonstrate how some organizations are tackling the challenges of the new economy.

LRC 12.04.01 M266










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