International marketing and the trading system
International marketing and the trading system
- GenevaCH ITC 2001
- xvi, 219 p.
Bibliography: p. 209-215
Deals with marketing principles and key managerial decisions facing small- and medium-sized enterprises in developing and transition economies. Identifies and analyzes regulation problems in export markets. Includes case studies which illustrate in detail how business firms, in a variety of countries and industries are affected by regulatory change and how they respond to it.
09.05.01 I617
Bibliography: p. 209-215
Deals with marketing principles and key managerial decisions facing small- and medium-sized enterprises in developing and transition economies. Identifies and analyzes regulation problems in export markets. Includes case studies which illustrate in detail how business firms, in a variety of countries and industries are affected by regulatory change and how they respond to it.
09.05.01 I617