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International marketing and the trading system

Material type: Text

TextPublication details: ITC GenevaCH 2001Description: xvi, 219 pAction note:

5/21/02 JOY_D

Summary: Deals with marketing principles and key managerial decisions facing small- and medium-sized enterprises in developing and transition economies. Identifies and analyzes regulation problems in export markets. Includes case studies which illustrate in detail how business firms, in a variety of countries and industries are affected by regulatory change and how they respond to it.

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Bibliography: p. 209-215

Deals with marketing principles and key managerial decisions facing small- and medium-sized enterprises in developing and transition economies. Identifies and analyzes regulation problems in export markets. Includes case studies which illustrate in detail how business firms, in a variety of countries and industries are affected by regulatory change and how they respond to it.

5/21/02 JOY_D

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