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Secrets of electronic commerce : a guide for small and medium-sized exporters

Secrets of electronic commerce : a guide for small and medium-sized exporters - GenevaCH ITC 2000 - x, 267 p.

Explains how to develop an e-commerce strategy and conduct online market research. Outlines marketing and online communication techniques. Answers questions on legal and financial issues. Highlights characteristics of successful websites and deals with technical, policy and country-specific issues and online procurement.

Subjects--Topical Terms:
TRADE

Universal Decimal Class. No.: 09.01.01 I612

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