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Marketing crafts and visual arts : the role of intellectual property : a practical guide

Marketing crafts and visual arts : the role of intellectual property : a practical guide - GenevaCH ITC/WTO 2003 - xii, [1], 135 p.

Bibliography: p. 134-135

Provides a basic knowledge and understanding of marketing techniques and of intellectual property to artisans, craft entrepreneurs and visual artists, to enhance the chances of their business success.

09.03.01 I61










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