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Marketing crafts and visual arts : the role of intellectual property : a practical guide

Material type: Text

TextPublication details: ITC/WTO GenevaCH 2003Description: xii, [1], 135 pAction note:

7/16/04 JOYD

Summary: Provides a basic knowledge and understanding of marketing techniques and of intellectual property to artisans, craft entrepreneurs and visual artists, to enhance the chances of their business success.

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Bibliography: p. 134-135

Provides a basic knowledge and understanding of marketing techniques and of intellectual property to artisans, craft entrepreneurs and visual artists, to enhance the chances of their business success.

7/16/04 JOYD

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