Using the crowd as an innovation partner
Boudreau, Kevin J.
Using the crowd as an innovation partner - 2013
Offers guidance on choosing the best form of crowdsourcing for a given situation. Reviews how technology is helping managers address these concerns. Identifies the four ways in which organizations can tap into crowd-powered problem solving: contests, collaboration communities, complementors and labour markets. Describes the types of challenges each approach handles best and discusses how an organisation can smoothly integrate each one into its operation.
Serial
Using the crowd as an innovation partner - 2013
Offers guidance on choosing the best form of crowdsourcing for a given situation. Reviews how technology is helping managers address these concerns. Identifies the four ways in which organizations can tap into crowd-powered problem solving: contests, collaboration communities, complementors and labour markets. Describes the types of challenges each approach handles best and discusses how an organisation can smoothly integrate each one into its operation.
Serial