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Using the crowd as an innovation partner

By: Material type: TextTextPublication details: 2013Action note:
  • 1/28/14 SANDRAW
Summary: Offers guidance on choosing the best form of crowdsourcing for a given situation. Reviews how technology is helping managers address these concerns. Identifies the four ways in which organizations can tap into crowd-powered problem solving: contests, collaboration communities, complementors and labour markets. Describes the types of challenges each approach handles best and discusses how an organisation can smoothly integrate each one into its operation.
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Offers guidance on choosing the best form of crowdsourcing for a given situation. Reviews how technology is helping managers address these concerns. Identifies the four ways in which organizations can tap into crowd-powered problem solving: contests, collaboration communities, complementors and labour markets. Describes the types of challenges each approach handles best and discusses how an organisation can smoothly integrate each one into its operation.

1/28/14 SANDRAW

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