Three virtues and seven deadly sins of corporate brand management (Record no. 24072)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00368nam a2200109Ia 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Balmer, John M. T. |
| 245 ## - TITLE STATEMENT | |
| Title | Three virtues and seven deadly sins of corporate brand management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2001 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Articulates seven questions which need to be addressed by strategic planners on a more-or-less frequent basis. |
| 583 ## - ACTION NOTE | |
| Time/date of action | 2/4/02 |
| Action agent | JOY_D |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Analytic |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| CARICOM Documentation Centre | CARICOM Documentation Centre | 04/05/2023 | 0000000018086 | 04/05/2023 | 04/05/2023 | Analytic |