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Three virtues and seven deadly sins of corporate brand management

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Material type: Text

TextPublication details: 2001Action note:

Summary: Articulates seven questions which need to be addressed by strategic planners on a more-or-less frequent basis.

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Item type	Current library	Status	Barcode
Analytic	CARICOM Documentation Centre	Available	0000000018086

Articulates seven questions which need to be addressed by strategic planners on a more-or-less frequent basis.

2/4/02 JOY_D

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