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Innovating for success in the export of services : a handbook (Record no. 43583)

MARC details
000 -LEADER
fixed length control field 00797nam a2200145Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260716043247.0
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 09.01.04 I612
245 ## - TITLE STATEMENT
Title Innovating for success in the export of services : a handbook
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. ITC
Place of publication, distribution, etc. GenevaCH
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 84 p.
500 ## - GENERAL NOTE
General note DC
520 ## - SUMMARY, ETC.
Summary, etc. Deals with services innovation as a tool for enhancing export profitability. Approaches innovation as a competitive strategy. Describes characteristics of services innovation and its relation with cultural variables. Outlines guidelines for establishing appropriate innovation. Explains how to review quality assurance procedures and clarify customer priorities. Reviews the implementation cycle. Examines innovations links to export readiness.
583 ## - ACTION NOTE
Time/date of action 3/7/00
Action agent M2LMGR
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Monograph
Call number suffix I612

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