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Innovating for success in the export of services : a handbook

Material type: Text

TextPublication details: ITC GenevaCH 1999Description: xiii, 84 pAction note:

3/7/00 M2LMGR

Summary: Deals with services innovation as a tool for enhancing export profitability. Approaches innovation as a competitive strategy. Describes characteristics of services innovation and its relation with cultural variables. Outlines guidelines for establishing appropriate innovation. Explains how to review quality assurance procedures and clarify customer priorities. Reviews the implementation cycle. Examines innovations links to export readiness.

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Deals with services innovation as a tool for enhancing export profitability. Approaches innovation as a competitive strategy. Describes characteristics of services innovation and its relation with cultural variables. Outlines guidelines for establishing appropriate innovation. Explains how to review quality assurance procedures and clarify customer priorities. Reviews the implementation cycle. Examines innovations links to export readiness.

3/7/00 M2LMGR

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