Mass media health education campaigns. (Record no. 44654)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a2200121Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260716043318.0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SCOTT, Penelope |
| 245 ## - TITLE STATEMENT | |
| Title | Mass media health education campaigns. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1993 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Examines critical considerations when planning and implementing mass media campaigns, including evaluative research, pretesting and interpersonal communication. |
| 583 ## - ACTION NOTE | |
| Time/date of action | 3/7/00 |
| Action agent | M2LMGR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Analytic |
No items available.