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Mass media health education campaigns.

By:

SCOTT, Penelope

Material type: Text

TextPublication details: 1993Action note:

3/7/00 M2LMGR

Summary: Examines critical considerations when planning and implementing mass media campaigns, including evaluative research, pretesting and interpersonal communication.

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Examines critical considerations when planning and implementing mass media campaigns, including evaluative research, pretesting and interpersonal communication.

3/7/00 M2LMGR

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