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Performance of social marketing in reaching the poor and vulnerable in AIDS control programmes (Record no. 47193)

MARC details
000 -LEADER
fixed length control field 00673nam a2200121Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260716043431.0
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Price, Neil
245 ## - TITLE STATEMENT
Title Performance of social marketing in reaching the poor and vulnerable in AIDS control programmes
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2001
520 ## - SUMMARY, ETC.
Summary, etc. Reviews evidence on the impact and effectiveness of condom social marketing programmes (CSMPs) in reaching the poor and vulnerable with information, services and products in the context of HIV/AIDS/STD prevention and control. Assesses the extent to which social marketing is effective in improving access for the poor and vulnerable using a number of variables.
583 ## - ACTION NOTE
Time/date of action 10/25/01
Action agent JOY_D
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Analytic

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