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Performance of social marketing in reaching the poor and vulnerable in AIDS control programmes

By:

Price, Neil

Material type: Text

TextPublication details: 2001Action note:

10/25/01 JOY_D

Summary: Reviews evidence on the impact and effectiveness of condom social marketing programmes (CSMPs) in reaching the poor and vulnerable with information, services and products in the context of HIV/AIDS/STD prevention and control. Assesses the extent to which social marketing is effective in improving access for the poor and vulnerable using a number of variables.

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Reviews evidence on the impact and effectiveness of condom social marketing programmes (CSMPs) in reaching the poor and vulnerable with information, services and products in the context of HIV/AIDS/STD prevention and control. Assesses the extent to which social marketing is effective in improving access for the poor and vulnerable using a number of variables.

10/25/01 JOY_D

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