Includes bibliographical references

Handbook on techniques for participating in trade fairs with particular reference to exporters and trade promotion organizations in developing countries. Contains 26 articles (previously appearing in `International Trade FORUM') on objectives of participating; publicity; practical aspects of designing, preparing and operating a stand; relations with visitor handling enquiries; and evaluating results. Emphasis is on the practical aspects facing trade promotion organizations and enterprises in developing countries wishing to participate in a trade fair, possibly for the first time.

3/7/00 M2LMGR