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CARICOM hotel market sector penetration project : executive summary

Material type: Text

TextPublication details: Horwath and Horwath LondonGB 1988Description: 15 pAction note:

3/7/00 M2LMGR

Summary: Outlines objectives of study which include identifying market opportunities within the hotel sector in CARICOM countries for locally produced goods and developing a marketing strategy to promote increased sales of specific products to the hotel sector. Describes research program and presents its major findings under the following sub-headings: market parameters; regional opportunities and constraints; assessment of individual countries and the market potential for specific products. Outlines recommended marketing strategy which emphasizes product-specific strategies. Contains technical assistance proposals and projects covering a 3 year period.

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Item type	Current library	Call number	Status	Barcode
Monograph	CARICOM Documentation Centre	09.04.05 H885 (Browse shelf(Opens below))	Available	0000000009150

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Outlines objectives of study which include identifying market opportunities within the hotel sector in CARICOM countries for locally produced goods and developing a marketing strategy to promote increased sales of specific products to the hotel sector. Describes research program and presents its major findings under the following sub-headings: market parameters; regional opportunities and constraints; assessment of individual countries and the market potential for specific products. Outlines recommended marketing strategy which emphasizes product-specific strategies. Contains technical assistance proposals and projects covering a 3 year period.

3/7/00 M2LMGR

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