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Information rules : a strategic guide to the network economy

By:

Shapiro, Carl

Material type: Text

TextPublication details: Harvard Business School P. BostonUS 1999Description: x, 349 pAction note:

1/15/01 M2L

Summary: Introduces and explains economic concepts necessary for managing the network economy. Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in. Provides six strategies for waging a successful standards war.

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Holdings
Item type	Current library	Call number	Status	Barcode
Monograph	CARICOM Documentation Centre	LRC 19.01.02 S529 (Browse shelf(Opens below))	Available	0000000017178

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Introduces and explains economic concepts necessary for managing the network economy. Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in. Provides six strategies for waging a successful standards war.

1/15/01 M2L

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