Analysis of customer churn behavior in digital libraries
Material type:
TextPublication details: 2014Action note: - 11/19/14 SANDRAW
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Analytic | CARICOM Documentation Centre | Serial (Browse shelf(Opens below)) | Available | 0000000031036 |
Discusses issues related to customer churn behaviour in digital libraries and demonstrates the successful application of Survival Analysis for understanding customer churn status and relationship duration distribution between customers and libraries
11/19/14 SANDRAW
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