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Measuring customer satisfaction

By: Material type: TextTextPublication details: Crisp Pub. Menlo ParkUS 1993Description: [9], 112 pAction note:
  • 3/7/00 M2LMGR
Summary: Defines customer satisfaction. Provides reasons for measuring service quality and explains how to use 7 basic quality improvement measurment tools. Also provides methodology for measuring customer satisfaction and analysing data. Addresses need to manage customer satisfaction, and supplies samples of customer satisfaction surveys.
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Defines customer satisfaction. Provides reasons for measuring service quality and explains how to use 7 basic quality improvement measurment tools. Also provides methodology for measuring customer satisfaction and analysing data. Addresses need to manage customer satisfaction, and supplies samples of customer satisfaction surveys.

3/7/00 M2LMGR

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