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Rethinking strategic planning. Part I: Pitfalls and Fallacies. Part II: New Roles for Planners.

By:

MINTZBERG, Henry

Material type: Text

TextPublication details: 1994Action note:

3/7/00 M2LMGR

Summary: Examines what went wrong with strategic planning, and the lessons that could be learnt from that experience - both about the management processes and about the planners. Concludes that strategic planning has never been strategy making, which is a process of synthesis, not just analysis.

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Examines what went wrong with strategic planning, and the lessons that could be learnt from that experience - both about the management processes and about the planners. Concludes that strategic planning has never been strategy making, which is a process of synthesis, not just analysis.

3/7/00 M2LMGR

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