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Secrets of electronic commerce : a guide for small and medium-sized exporters

Material type: Text

TextPublication details: ITC GenevaCH 2000Description: x, 267 pSubject(s):

TRADE

Action note:

6/12/02 JOY_D

Summary: Explains how to develop an e-commerce strategy and conduct online market research. Outlines marketing and online communication techniques. Answers questions on legal and financial issues. Highlights characteristics of successful websites and deals with technical, policy and country-specific issues and online procurement.

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Explains how to develop an e-commerce strategy and conduct online market research. Outlines marketing and online communication techniques. Answers questions on legal and financial issues. Highlights characteristics of successful websites and deals with technical, policy and country-specific issues and online procurement.

6/12/02 JOY_D

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