Redefining trade promotion : the need for a strategic response
Redefining trade promotion : the need for a strategic response
- GenevaCH ITC 2000
- viii, [1], 90 p.
Assesses what a national export strategy should encompass with regard to dynamics of current intenational market environment. Looks at the process of strategy development and management, reviewing basic questions of leadership and ownership relationships required for effective formulation and implementation of broad-based strategies. Reviews techniques and issues related to utility and impact assessment of national export strategies. Explores implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies.
TRADE PROMOTION
09.05.06 I612
Assesses what a national export strategy should encompass with regard to dynamics of current intenational market environment. Looks at the process of strategy development and management, reviewing basic questions of leadership and ownership relationships required for effective formulation and implementation of broad-based strategies. Reviews techniques and issues related to utility and impact assessment of national export strategies. Explores implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies.
TRADE PROMOTION
09.05.06 I612