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Redefining trade promotion : the need for a strategic response

Material type: Text

TextPublication details: ITC GenevaCH 2000Description: viii, [1], 90 pSubject(s):

TRADE PROMOTION

Action note:

5/25/00 JOY_D

Summary: Assesses what a national export strategy should encompass with regard to dynamics of current intenational market environment. Looks at the process of strategy development and management, reviewing basic questions of leadership and ownership relationships required for effective formulation and implementation of broad-based strategies. Reviews techniques and issues related to utility and impact assessment of national export strategies. Explores implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies.

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Holdings
Item type	Current library	Call number	Status	Barcode
Monograph	CARICOM Documentation Centre	09.05.06 I612 (Browse shelf(Opens below))	Available	0000000016843

Assesses what a national export strategy should encompass with regard to dynamics of current intenational market environment. Looks at the process of strategy development and management, reviewing basic questions of leadership and ownership relationships required for effective formulation and implementation of broad-based strategies. Reviews techniques and issues related to utility and impact assessment of national export strategies. Explores implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies.

5/25/00 JOY_D

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