Redefining trade promotion : the need for a strategic response (Record no. 22829)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00918nam a2200133Ia 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 09.05.06 I612 |
| 245 ## - TITLE STATEMENT | |
| Title | Redefining trade promotion : the need for a strategic response |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | ITC |
| Place of publication, distribution, etc. | GenevaCH |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, [1], 90 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Assesses what a national export strategy should encompass with regard to dynamics of current intenational market environment. Looks at the process of strategy development and management, reviewing basic questions of leadership and ownership relationships required for effective formulation and implementation of broad-based strategies. Reviews techniques and issues related to utility and impact assessment of national export strategies. Explores implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies. |
| 583 ## - ACTION NOTE | |
| Time/date of action | 5/25/00 |
| Action agent | JOY_D |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TRADE PROMOTION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monograph |
| Call number suffix | I612 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CARICOM Documentation Centre | CARICOM Documentation Centre | 04/05/2023 | 09.05.06 I612 | 0000000016843 | 04/05/2023 | 04/05/2023 | Monograph |