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Marketing your consulting or professional services

Karlson, David

Marketing your consulting or professional services - Menlo ParkUS Crisp Pub. 1988 - [2], iv, 107 p.

Presents the methodology for professionals to develop and implement a more aggressive marketing programme. Covers important marketing basics including: how to develop a marketing strategy based on research; how to assess competition; and how to keep clients satisfied.

Universal Decimal Class. No.: LRC 09.01.04 K18

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