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Marketing your consulting or professional services

By:

Karlson, David

Material type: Text

TextPublication details: Crisp Pub. Menlo ParkUS 1988Description: [2], iv, 107 pAction note:

3/7/00 M2LMGR

Summary: Presents the methodology for professionals to develop and implement a more aggressive marketing programme. Covers important marketing basics including: how to develop a marketing strategy based on research; how to assess competition; and how to keep clients satisfied.

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Presents the methodology for professionals to develop and implement a more aggressive marketing programme. Covers important marketing basics including: how to develop a marketing strategy based on research; how to assess competition; and how to keep clients satisfied.

3/7/00 M2LMGR

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