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Marketing your consulting or professional services (Record no. 43217)

MARC details
000 -LEADER
fixed length control field 00639nam a2200145Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260716043236.0
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number LRC 09.01.04 K18
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Karlson, David
245 ## - TITLE STATEMENT
Title Marketing your consulting or professional services
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Crisp Pub.
Place of publication, distribution, etc. Menlo ParkUS
Date of publication, distribution, etc. 1988
300 ## - PHYSICAL DESCRIPTION
Extent [2], iv, 107 p.
520 ## - SUMMARY, ETC.
Summary, etc. Presents the methodology for professionals to develop and implement a more aggressive marketing programme. Covers important marketing basics including: how to develop a marketing strategy based on research; how to assess competition; and how to keep clients satisfied.
583 ## - ACTION NOTE
Time/date of action 3/7/00
Action agent M2LMGR
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Monograph
Call number suffix K18
Call number prefix LRC

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