Information rules : a strategic guide to the network economy
Shapiro, Carl
Information rules : a strategic guide to the network economy - BostonUS Harvard Business School P. 1999 - x, 349 p.
Introduces and explains economic concepts necessary for managing the network economy. Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in. Provides six strategies for waging a successful standards war.
LRC 19.01.02 S529
Information rules : a strategic guide to the network economy - BostonUS Harvard Business School P. 1999 - x, 349 p.
Introduces and explains economic concepts necessary for managing the network economy. Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in. Provides six strategies for waging a successful standards war.
LRC 19.01.02 S529