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Information rules : a strategic guide to the network economy

By: Material type: TextTextPublication details: Harvard Business School P. BostonUS 1999Description: x, 349 pAction note:
  • 1/15/01 M2L
Summary: Introduces and explains economic concepts necessary for managing the network economy. Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in. Provides six strategies for waging a successful standards war.
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Introduces and explains economic concepts necessary for managing the network economy. Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in. Provides six strategies for waging a successful standards war.

1/15/01 M2L

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