Information rules : a strategic guide to the network economy (Record no. 46499)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00793nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260716043411.0 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | LRC 19.01.02 S529 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shapiro, Carl |
| 245 ## - TITLE STATEMENT | |
| Title | Information rules : a strategic guide to the network economy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Harvard Business School P. |
| Place of publication, distribution, etc. | BostonUS |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 349 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Introduces and explains economic concepts necessary for managing the network economy. Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in. Provides six strategies for waging a successful standards war. |
| 583 ## - ACTION NOTE | |
| Time/date of action | 1/15/01 |
| Action agent | M2L |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monograph |
| Call number suffix | S529 |
| Call number prefix | LRC |
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