Factoring poverty and culture into HIV/AIDS campaigns : empirical support for audience segmentation
Yun, Haejin
Factoring poverty and culture into HIV/AIDS campaigns : empirical support for audience segmentation - 2001
Argues in favour of the selection of content and dissemination channels based on audience differences in HIV knowledge, perceptions and media preferences.
Factoring poverty and culture into HIV/AIDS campaigns : empirical support for audience segmentation - 2001
Argues in favour of the selection of content and dissemination channels based on audience differences in HIV knowledge, perceptions and media preferences.