Factoring poverty and culture into HIV/AIDS campaigns : empirical support for audience segmentation (Record no. 47045)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467nam a2200121Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260716043427.0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yun, Haejin |
| 245 ## - TITLE STATEMENT | |
| Title | Factoring poverty and culture into HIV/AIDS campaigns : empirical support for audience segmentation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2001 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Argues in favour of the selection of content and dissemination channels based on audience differences in HIV knowledge, perceptions and media preferences. |
| 583 ## - ACTION NOTE | |
| Time/date of action | 8/23/01 |
| Action agent | M2L |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Analytic |
No items available.