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Factoring poverty and culture into HIV/AIDS campaigns : empirical support for audience segmentation

By:

Yun, Haejin

Material type: Text

TextPublication details: 2001Action note:

8/23/01 M2L

Summary: Argues in favour of the selection of content and dissemination channels based on audience differences in HIV knowledge, perceptions and media preferences.

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Argues in favour of the selection of content and dissemination channels based on audience differences in HIV knowledge, perceptions and media preferences.

8/23/01 M2L

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