Business research : an informal guide
Farr, Rick C.
Business research : an informal guide - Menlo ParkUS Crisp Pub. 1994 - vi, 112 p.
Explains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey. Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results.
LRC 18.01.01 F239
Business research : an informal guide - Menlo ParkUS Crisp Pub. 1994 - vi, 112 p.
Explains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey. Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results.
LRC 18.01.01 F239