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Business research : an informal guide

By:

Farr, Rick C

Material type: Text

TextPublication details: Crisp Pub. Menlo ParkUS 1994Description: vi, 112 pAction note:

8/7/03 TESSAH

Summary: Explains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey. Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results.

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Explains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey. Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results.

8/7/03 TESSAH

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